The Next Big Thing - Social Shopping
This past year if you had asked me about social shopping I could have pointed one to Amazon and told you that the product reviews from actual buyers were types of social shopping. 6 months ago I could have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I could have told you about the new Facebook integration into websites like Levi's "Friend Store" and how you can see what friends and family like. And today. Well today I'd let you know it's all about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll provide you with a quick glossary-like description on each referenced DCSE at the end of this post, but first let me explain what this is.
A few months back I wrote a post about a fresh business ready to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown along with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to drive people into their stores. DCSE's go the next step and offer discounts to drive you into these stores. Most of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals sent to your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, people are flocking for them because the deals tend to be tremendous, averaging in the neighborhood of 50% off of very desirable products and meals. Groupon is the first choice at the moment, but once you learn anyone who uses Groupon, odds are they are also using one or more of the others I mentioned. Note: part of this depends where you live. If you should be in LA or New York, you can see it in action. If you live in Boise, this hasn't quite gotten for your requirements yet. However the model is working and odds have you been will see this soon in your town https://lindenbluete.de/.
Allow me to let you know how I am aware it's working.
The other day Groupon offered a package to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the offer? If you had asked me, I could have said 200. Maybe 300. The answer: 1,332.
Yes! So that's why I can let you know, this is exploding. I don't know the afternoon spa business. But my guess is that place just booked more business in 1 day than in the past few months combined. (based on the $79 fee, the little business just grossed over $105,000 in one single day.)
Now, this is an excellent news / bad news situation. Or maybe more such as for instance a be mindful what you desire situation. If you should be a little shop that gets 20 customers a day. Heck, maybe even 50 on a great day. How will you deal by having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to discover that the place was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
When it were me and I was the master of Le Petite Retreat, I'd treat every customer that came in through this promotion like they paid $500. Forget that they simply paid $79. Assume they paid more than the common customer. Don't ignore your regular patrons, but they already love you. These new clients are exactly that, new. And you realize the old saying, you merely get one chance to create a first impression. Those 1,300+ people have the ability to alter your business. Think long term. This is going to be one of the most expensive advertising campaigns you've ever done, but additionally the absolute most targeted. A true game changer.
But my guess is they are not prepared to handle this. How could they be? I wonder what they thought would happen using this Groupon promotion? 500 people maybe? I believe I'll ask them. When they respond, I'll let you know.
Getting back once again to the central point of this post. Social shopping is exploding. This is actually the next big thing. It's not merely one bit of technology. It's a fast progression in social networking merging with eCommerce. And it is very exciting.
As I mentioned in that other post, if you are a shop owner and your product is good, the ability is amazing. The best in history. It's targeted, it's not too difficult, and the fee has become the best investment you are able to ever make (some of these exact things are free). Get your head around it. In the event that you can't, hire someone to do this for you. In the event that you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, let them know to email me, I'll point them in the right direction.
